CASE STUDIES01 · ATLAS ROBOTICS
An AI-native rebrand for an industrial robotics leader.
A complete enterprise identity system, web platform, and ABM motion — engineered for global scale.
CLIENT
ATLAS ROBOTICS
INDUSTRY
Industrial robotics
STAGE
Enterprise · Series C
SERVICES
Brand, Web platform, ABM
A category leader that looked like a challenger.
Atlas had the product and the customers, but its brand and website no longer matched the size of the deals it was chasing. Enterprise buyers saw an inconsistent story across markets, and sales cycles stretched as a result.
Different brand stories across regions and product lines
Website built for a smaller company and a different buyer
Long, procurement-heavy sales cycles with low brand recall
THE APPROACH
01
Diagnose
Audit of brand, site, and sales materials against how enterprise buyers evaluate vendors.
02
Rebuild
A new identity system and web platform designed to scale across regions and product lines.
03
Activate
An account-based motion that put the new story in front of target accounts.
WHAT WE DELIVERED
01
Brand strategy
Positioning, messaging hierarchy and proof points for enterprise buyers
02
Identity system
Logo refinement, typography, color and motion guidelines
03
Web platform
Multi-region site with product, industry and resource templates
04
Sales enablement
Pitch deck, case library and RFP response kit
05
ABM program
Target account lists, personalized content and paid activation
06
Measurement
Brand-lift study and pipeline attribution dashboards
TIMELINE · 7 MONTHS
WEEKS 1–4
Discovery
Stakeholder interviews, buyer research and audit
WEEKS 5–12
Brand system
Positioning, identity and guidelines
WEEKS 13–24
Platform build
Web platform and sales materials
WEEKS 25–30
Activation
ABM launch and measurement
TOOLS & CHANNELS
Webflow EnterpriseHubSpot6senseLinkedIn AdsFigmaLooker Studio
CLIENT PERSPECTIVE
“They gave us a brand that finally matches the size of the customers we serve.”
VP Marketing, Atlas Robotics
THE OUTCOME
4.2x
BRAND RECALL
Measured in a brand-lift study across target accounts
38%↓
SALES CYCLE
From first meeting to signed contract
71
ENTERPRISE NPS
Across enterprise accounts after launch