CASE STUDIES02 · LUMEN AI
From stealth to category contender in 9 months.
Brand, site, product surfaces and an agentic content engine — built end-to-end to launch a developer-first AI platform.
CLIENT
LUMEN AI
INDUSTRY
AI infrastructure
STAGE
Seed
SERVICES
Brand, Site, Product, Content engine
Launching into a crowded market from zero.
Lumen was coming out of stealth with a strong platform and no brand, site, or audience. It needed to earn developer trust quickly and turn early interest into active usage.
No brand, website or audience at launch
Competing for attention with much larger AI platforms
Early sign-ups were not turning into active users
THE APPROACH
01
Position
A clear, developer-first narrative that set Lumen apart from larger platforms.
02
Build
Brand, website, and product surfaces shipped as one connected system.
03
Scale
An agentic content engine to keep demand growing after launch.
WHAT WE DELIVERED
01
Positioning
Developer-first narrative and category definition
02
Brand identity
Name system, identity and launch visuals
03
Website & docs
Marketing site and documentation experience
04
Product surfaces
Onboarding, console and in-product messaging
05
Content engine
Agent-assisted pipeline for technical content
06
Launch campaign
Launch-week plan across communities and media
TIMELINE · 9 MONTHS
MONTH 1
Positioning
Market mapping and developer interviews
MONTHS 2–4
Brand & site
Identity, website and docs
MONTHS 5–6
Product & launch
Onboarding surfaces and public launch
MONTHS 7–9
Scale
Content engine and activation work
TOOLS & CHANNELS
Next.jsVercelSegmentPostHogOpenAI APIGitHub
CLIENT PERSPECTIVE
“We went from unknown to shortlisted in less than a year.”
Co-founder & CEO, Lumen AI
THE OUTCOME
1,840
INBOUND LEADS
Qualified inbound in the first nine months
64%
ACTIVATION
Sign-ups reaching first successful deployment
92%
RETENTION
Of activated teams still active after 90 days